Our Story

FLR was founded on an intense passion for cycling, with the vision of enabling every cyclist to go beyond their limits and achieve their goals. Each shoe is designed in close cooperation with professional cyclists worldwide, whose feedback and experience have shaped our technologies and materials—delivering superior comfort, maximum performance, and innovation in every ride.

While FLR has grown into a leading performance cycling shoe brand, our roots remain deeply embedded in OEM manufacturing. We began as a dedicated OEM producer and have become one of the largest cycling shoe OEM manufacturers in the world—trusted by leading global cycling brands for our reliability, quality, and craftsmanship. In addition to OEM, we now offer full ODM solutions, supporting our partners from concept and design through to production.

Over the years, FLR shoes have been worn and raced by Pro Tour riders from top teams such as UAE Team Emirates, Groupama–FDJ, AG2R, and EF Education First. Champions like Australian national champion and Vuelta a España winner Jay Vine, King of the Mountains Nic Dlamini, and two-time Vuelta stage winner Ben King have all raced—and won—in our top-tier shoes. Their achievements are a testament to the quality and performance embedded in every FLR design.

All FLR collections are designed, engineered, and tested at our headquarters. Our products are built to empower cyclists to reach their full potential—combining advanced materials like full carbon soles, microfiber and knit uppers, dial lacing systems, Vibram outsoles, and cleat/pedal integration.